There was this guy who worked in a shoe store. The store was located in a strip plaza. The parking was very convenient.
Joe always felt bad when he saw handicapped people struggle to get from their car into the store.
One day, he saw one of these customers parking in front of the store. He immediately went out to the parking lot and told the customer that to make it easier on them, he would fit their feet right there in the car if that would be more convenient.
The customer was delighted with this offer and agreed. Everything went fine and when they were done, Joe told the customer that whenever they came to buy shoes, to just send someone into the store and he would go to the car to take care of them.
Joe simply wanted to make it easier for this customer. He sincerely felt bad that their problem made it difficult for them to shop.
Was this the only customer Joe would do this for? Not after the word got out!
Did Joe offer that service just to get positive word of mouth? No!
Did Joe build a loyal following of customers with mobility problems? Yes!
Did he also sell shoes to those customer’s family and friends? Yes!
How do I know that Joe really gained all of those loyal customers because he provided that service?
The Joe I talk about above is none other than yours truly!
Knock-Out-Customer-Service 